Update: Be careful trying to fool google!
I still don't know anyone who has had any long term
success with adwords for gambling content.
They all end up getting banned. Try at own
risk! It is better to use a 2nd tier PPC site
and bid on cheap positions and have multiple landing
pages.
If you are reading this
article then I know you are wondering how these
jokers are getting their poker ads approved for the
major search engines. There are two ways that I know
of. The first way is the easiest. It involves
running your ads until Google realizes that they are
gambling related and pulls them. The second is a
little more sneaky.
The second method involves making a web site that
has no links to gambling sites. Instead of links you
can use bonus codes. This will allow you to get in
Adwords and get the amount of traffic you desire.
However, I have heard stories of people getting
their ads pulled for doing this as well. How can you
be sure your ads stay running?
Make your web site so that the only way people
can receive links or bonus code for gambling sites
is to fill in a form and submit it. By doing this
they subscribe to your mailing list and receive your
offers. This is smart because you are gaining the
ability to bring them back to your web site for
free. The first time you had to pay, but once they
subscribe to your list you can e-mail them with new
offers for new sites and it wont cost you anything!
Be sure to run your ads for highly relevant
keywords only. Someone searching for poker may not
be interested in bonus offers for casinos and vice
versa. Also try to avoid paying too much per click.
You do not necessarily need to be in the number one
spot. Especially when the number two or three spot
is twice as cheap!
